Ho (2011) Case Study: Brunei - Brunei's New Agro Technology Park in the Global Value Chains
- More than 80% of Brunei’s economy relies on oil exports. In the short term this is not a problem, but in the long term the country needs to diversify.
- One of the most important diversification initiatives being undertaken by the Government of Brunei, with the advice of SQW China Ltd, is to develop a publicly funded, major agro technology park and food processing incubator accompanied in parallel by vigorous promotion of the Brunei Halal brand.
- These initiatives help local SMEs and farmers to develop and market new value-added products based on agricultural production and the natural flora of the rainforest. Key target markets include South-East Asia and China. Importantly, the plan is a ‘start from the market’ approach, targeting the population of more than 200 million Muslims in China and South-East Asia, who are increasingly demanding high-quality halal food products. Supporting the Brunei Halal brand is a major theme of the initiative.
- The technology park will incorporate a mix of research and development, testing and certification activities, and will attract firms developing and manufacturing high-value food, medicinal, therapeutic and cosmetic products derived from fruit, vegetables, herbs and non-timber forest sources. The aim is to achieve a significant increase in both value and volume of food products, as well as to ensure the required level of quality and purity.