Ho (2011) Case Study: Brunei - Brunei's New Agro Technology Park in the Global Value Chains
More than 80% of Brunei’s economy relies on oil exports. In the short term this is not a problem, but in the long term the country needs to diversify.
One of the most important diversification initiatives being undertaken by the Government of Brunei, with the advice of SQW China Ltd, is to develop a publicly funded, major agro technology park and food processing incubator accompanied in parallel by vigorous promotion of the Brunei Halal brand.
These initiatives help local SMEs and farmers to develop and market new value-added products based on agricultural production and the natural flora of the rainforest. Key target markets include South-East Asia and China. Importantly, the plan is a ‘start from the market’ approach, targeting the population of more than 200 million Muslims in China and South-East Asia, who are increasingly demanding high-quality halal food products. Supporting the Brunei Halal brand is a major theme of the initiative.
The technology park will incorporate a mix of research and development, testing and certification activities, and will attract firms developing and manufacturing high-value food, medicinal, therapeutic and cosmetic products derived from fruit, vegetables, herbs and non-timber forest sources. The aim is to achieve a significant increase in both value and volume of food products, as well as to ensure the required level of quality and purity.